What is the role and significance of the news and media in the life of an individual and also of the State? Well, there are in fact several opinions regarding this but it is undeniable that the segments of news and media other than informing people also act as opinion leaders. In the last hundred years this has been largely felt in the Indian society, which to a great extent has been under the sway of the news and media. There have been in fact several studies to identify the range of influence of the Indian press and media on the populace of the entire nation. The studies claim that the Indian press has such a deep influence over the lives of people that the Indians have confidence in their media more than their government in terms of news authenticity.
A latest survey in this esteem indicates that the most preferred medium of news in India is television (about 37 per cent), followed closely by newspapers (at 36 per cent). Then comes radio at 7 per cent and news magazines at 4 per cent. Well, since the saga of Internet still is not so accessible, an average Indian till now remains outside of the sphere of the online technology. as a result there have no such trend to go for the news websites and blogs.
There are in fact a great number of Indians who have a great trust on the press and media since to them they are the most trustworthy news providers. They also do rely on this since the media brings them closer to the freedom of speech and their own culture. They feel that they can voice their opinions through the media against any such atrocity occurring at any part of the society. But it should be noted, that the Indian press and media, have transformed much in the recent years in respect of news, its content and also technology. For that reason the Indian media has reached the pinnacle of performance and will continue to reach new heights.
A latest survey in this esteem indicates that the most preferred medium of news in India is television (about 37 per cent), followed closely by newspapers (at 36 per cent). Then comes radio at 7 per cent and news magazines at 4 per cent. Well, since the saga of Internet still is not so accessible, an average Indian till now remains outside of the sphere of the online technology. as a result there have no such trend to go for the news websites and blogs.
There are in fact a great number of Indians who have a great trust on the press and media since to them they are the most trustworthy news providers. They also do rely on this since the media brings them closer to the freedom of speech and their own culture. They feel that they can voice their opinions through the media against any such atrocity occurring at any part of the society. But it should be noted, that the Indian press and media, have transformed much in the recent years in respect of news, its content and also technology. For that reason the Indian media has reached the pinnacle of performance and will continue to reach new heights.
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